about us
Welcome to Zero Six Reveille
Started by a US Marine veteran, Zero Six Reveille was founded on the belief that discipline, honor, and purpose should never fade with time. Inspired by the military wake-up call that signals the start of each day, Reveille represents more than a moment — it represents a mindset. It is the decision to rise early, stand ready, and live with intention, no matter the path you walk or the role you serve.
Our brand is worn by veterans, active-duty service members, families, patriots, and individuals who believe character still matters. When you wear Zero Six Reveille, you’re not chasing trends — you’re representing values. It’s a quiet signal of respect for service, resilience through challenge, and pride in something bigger than yourself.
CEO
Franco Sapia
My name is Franco Sapia, and I am a proud former U.S. Marine Corps veteran and retired Federal Agent with the Department of Homeland Security.
Growing up in an environment that emphasized discipline and structure, I learned early on the importance of dedication and hard work.
My military and federal service instilled in me a relentless drive to pursue excellence and a commitment to protecting our values and freedoms.
Throughout my journey, I've come to realize that achieving your dreams requires an unwavering determination to rise early and chase those aspirations, regardless of the challenges or doubts that others may present with that Zero Six Reveille was born .
I believe that success is not merely a destination but a continuous journey fueled by passion, resilience, and the courage to forge your own path.
Through my apparel we’ve had the pleasure of now adding our zero six coffee line.
Since 2018 I’ve strived to inspire others to embrace their potential with a military mindset to pursue their dreams with the same tenacity that has guided me throughout my life.
VP
Renee Wagner
Renee is the co-founder of Zero Six Reveille Apparel & Coffee and a purpose-driven entrepreneur committed to building brands rooted in resilience, service, and impact. With a marketing degree and a background in brand strategy, Renee brings both creative vision and business expertise to every project she undertakes.
She is the founder and Editor-in-Chief of The MAG Women and The MAG Lifestyle, platforms dedicated to storytelling, empowerment, and intentional living. Through these platforms, Renee amplifies voices, celebrates purpose-led brands, and creates spaces that encourage authenticity, growth, and connection.
Renee is also the founder of the Salute to American Heroes event, which has since grown into a full-fledged foundation to broaden support for military members, veterans, and their families. This work reflects her commitment to service, honoring sacrifice, and building initiatives that make a meaningful difference in the lives of those who serve.
The concept of “reveille”—the call to wake—holds deep personal significance for Renee. It represents strength, discipline, and purpose, particularly in challenging seasons of life. For her, Zero Six Reveille is not just a brand but a daily reminder to rise with intention, lead with integrity, and live fully.
As co-founder, Renee guides the brand’s vision, creative direction, marketing strategy, and community partnerships, striving to create products and initiatives that inspire action, honor service, and leave a lasting impact.
the zero six vault
Everything We Build. Everything We Stand For.
At Zero Six Reveille, everything we offer is rooted in mission and meaning. From what fuels your mornings to what you wear every day, our vault represents the full experience of the Reveille mindset.
- Zero Six Coffee:
Mission-fueled coffee crafted to power early mornings, discipline, and daily purpose — with Subscribe & Save options available - Custom Hero Tees:
Personalized tribute shirts honoring fallen heroes, active-duty service members, and veterans — turning real stories into lasting legacies. - Zero Six Originals:
Our core apparel line featuring bold logo tees and hoodies designed to represent strength, discipline, and everyday pride. - Stars & Stripes Collection:
Veteran and military-influencer collaborations spotlighting service, leadership, and shared values. - The Warrior Club:
Our membership community for those who stand with the mission — featuring exclusive access, drops, and opportunities to give back. - Events and Community Initiatives:
In-person and online events that bring people together to honor heroes, share stories, and strengthen the community.
partnerships
WORK WITH US
Join the mission. Carry the values.
Zero Six Reveille works with veterans, families, creators,
and brands committed to honor, legacy, and impact.